Stacked title
A strong block for posters and square layouts.
Download black PNG ↗THE OFFICIAL BRAND TOOLKIT / WORKING EDITION
BIG TYPE.
BLOODY
CHARACTER.
The identity behind the film. Find the rules, get the assets, and make it unmistakably Bloody Legend.
Get the assets ↗WESTERN SYDNEY. BLUE MOUNTAINS.
ONE BLOODY LEGEND.GUIDELINES / 2026
ONE BLOODY LEGEND.GUIDELINES / 2026
02 / THE FILM
Benny wants to go viral.
The bush has other plans.
A struggling wannabe influencer from Western Sydney takes his mates into the Blue Mountains to prove the legendary panther is real. He hopes the discovery will launch his social channels and win back his girlfriend.
Then one of the boys disappears. Benny has to decide how far he will go for fame when his own life is on the line.
16–30 year olds.
Horror comedy fans.
Horror comedy fans.
Western Sydney mates, big dreams and influencer culture collide with an Australian bush legend.
03 / LOGO & TITLE
The title does the talking.
Use the supplied artwork. Keep its proportions, letter shapes, spacing and original distressed texture.
Wide title
A single line for banners and horizontal compositions.
Download black PNG ↗01 / Give it space
Leave at least one quarter of a capital letter’s height around the title. Keep crops, credits and other graphics outside that area.
02 / Scale proportionally
Preserve the original artwork. Avoid extra shadows, outlines and added distress.
03 / Check the final size
Every letter and its texture should stay clear at the intended viewing size.
The downloads here retain the supplied original files. Yellow title exports are awaiting the updated #EBF958 artwork.
04 / COLOUR
Bloody Yellow. Bloody Black.
Bloody Yellow is used everywhere in the film and across all initial launch communications. White gives longer guidance room to breathe.
Secondary colours / phase two only
These colours are reserved for second-phase marketing material.
Agree print colour conversions with your printer using a proof.
05 / TYPOGRAPHY
Say it loud.
Keep it readable.
HEADLINES / BRUNSON ROUGH
BASED ON
A TRUE RUMOUR
A TRUE RUMOUR
Big headlines. Short statements. Uppercase hero messaging. The supplied film title stays as artwork.
Download Brunson Rough ↗SUPPORTING TYPE / OSWALD MEDIUM
Written and directed
by Susan Taylor
by Susan Taylor
Credits, character labels and production company names. Use larger names with smaller role labels to establish hierarchy.
Download Oswald Medium ↗PULL QUOTES & LOGLINES / LEGEND-TAGLINE
Script typography and logline guidance ↗
Legend-Tagline & Legend-Tagline-Swash
For pull quotes, the logline and the quirks we want to push or sell.
It takes one to know one
Download Legend-Tagline ↗It takes one to know one
Download Legend-Tagline-Swash ↗Script typography and logline guidance ↗Regular Oswald supports longer text; bold weights support labels. Keep texture out of small supporting copy.
06 / TEXTURE
Worn ink.
Clean information.
The supplied halftone brings a printed, gritty character to imagery and large areas.
Crop it deliberately and keep its scale consistent across a campaign. Keep fine texture away from small credits and body copy. The logo already carries its own distress.
Download texture ↗
07 / FILM & MOTION
From film frame
to cast title.
Inspired by a 1970s sitcom, freeze frames give key cast and crew a big moment with a bit of fun. Each moment brings together the film’s brand elements and animation.
Option One / Full treatment
The entire frame uses Bloody Yellow and black, including the character. Brunson Rough brings the cast name forward from behind the character’s head.
Full yellow-and-black cast treatment ↗Cast title animation
Play the supplied page 20 animation below. This is the reference animation; its easing notes remain part of the guidance.
Animation notes
Add a slight overshoot and settle, an accelerating exit, and a 1.5-second longer full-size title hold.
Film title reveal
The title moves from extreme foreground into the Blue Mountains landscape, shrinking in perspective into place.
Film title animation storyboard ↗Intro production credits
Use Oswald Medium, with production company names larger than the supporting words.
Glitch animation
Play the supplied page 29 credit animation. The separate glitch reference shows the motion character for the introductory typography.
Glitch motion reference
Glitch animation guidance ↗Based on a true rumour
Introductory copy uses Brunson Rough in Bloody Yellow, with the film frame visible behind it.
True rumour introductory copy ↗08 / APPLICATIONS
Put the brand to work.
In development: social applications and the complete end-credit copy remain unfinished in the source guidelines. Examples are references, not downloadable production masters.
09 / VOICE & IMAGERY DRAFT IN SOURCE
Is fame bloody
worth dying for?
Cheeky, direct and Australian
Let Benny’s ambition and the boys’ banter meet the threat of the panther. Use everyday language and a dry sense of humour. Keep the danger credible and give the joke room to land.
People first. Something in the bush.
Use approved film frames to show the mates, Western Sydney life and the Blue Mountains setting. Preserve the actors’ faces and the relationships within each scene. Keep key story reveals out of general promotion.
10 / DOWNLOADS
The files you need.
One place.
Find an individual asset or download the complete available pack. Original filenames and file formats are preserved.
Download available asset pack ↓Font downloads are the supplied brand files. Oswald’s licence is included. Check your Brunson licence for the intended use and distribution.